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SlideShare – The Quiet Giant
I came across information on SlideShare and wanted to share. SlideShare is one of my favorite social networks, as many highly valuable searches for content are conducted there every day. If you are...
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Really Bad Search Marketing Advice Abounds
Idk what’s going on this week, but it’s only Tuesday and I’ve gotten more than the usual number of questions that fall under the heading of “Really Bad Marketing Advice.” To the credit of my friends...
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Why Has Blogging Declined Across the Inc 500?
A new study reports that there has been a drop in the number of Inc. 500 companies who maintain corporate blogs. According to the authors, “Use of blogging may have peaked as a primary social media...
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Pinterest? Are You Kidding? Focus til You Get Social Marketing Right
I just saw another Tweet about how Pinterest isn’t only for consumer marketers. Give me a break. Have you seen the state of tech / industrial social marketing? There’s no way most companies should be...
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Early Bird Deadline May 1st for ISA Marketing & Sales Summit
The 7th Annual ISA Marketing & Sales Summit early-bird registration deadline is May 1, 2012. If you plan on attending, now is the time to register! 7th Annual ISA Marketing & Sales Summit...
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Content Sharing – What goes where?
A couple of weeks ago, there was a discussion on the ISA Marketing & Sales Summit LinkedIn Group about content sharing. The problem was that management wanted to see more information being shared...
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What’s Hot in Search Marketing?
Last week I gave a pre-conference webinar for the 7th Annual ISA Marketing & Sales Summit. The topic: What’s Hot in Search Marketing? This is a continuation of my annual updates about what’s going...
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How to Avoid Being Persona Non Grata When Marketing on Facebook
Shari had an interesting series of discussions with her Clark and WPI students this week. The topic was marketing on Facebook. While about half the students (these are Gen Y / Millennials) have...
View ArticleBeing Grateful and Thank You!
Some may have heard by now that I am stepping down from my post at Telesian with my partner-in-crime, Shari Worthington. I was offered a spectacular new position at a company in Rochester, New...
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Using Social Networking to Boost Sales & Marketing
There’s a lot of upheaval going on in the social media realm. Google Reader is about to be retired (anyone got any recommendations on good “listening” tools?). Google is giving a little search ranking...
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WEBINAR 5/9: Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed
Sponsored by ISA Marketing & Sales Summit… WEBINAR: Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed May 9, 2013 12:00 PM EDT...
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ISA Marketing & Sales Webinars: 2013 Recordings & PPTs
As some of you know, I serve as Program Chair of the ISA Marketing & Sales Summit. This year, thanks to the hard work of the Conference Planning Committee, we have a great series of webinars to...
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Blogging: Let’s Call it White Paper-ing So Industrial Companies Will Get It
I’ve been talking about blogging in the ISA Automation Marketing & Sales Group on LinkedIn with Kerry O’Malley and Jim Cahill. The issue is, why do so many industrial companies not get the...
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Advance Program for 2013 ISA Marketing and Sales Summit Now Available
The program for this year’s ISA Marketing and Sales Summit looks great. An impressive array of expert speakers, starting with the September 11th plenary, “Social Media Marketing During a Crisis,” and...
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